Vintage pro player clothing professional#

The baseball jackets gave way to a hooded design with a side zipper, and eventually to a padded half-zip pullover. In the early 1990s, Starter began to expand its distribution networks to reach over 25 countries in North America, Europe, and the Pacific Rim. By 1990, they had more than doubled to $124.6 million. For the retail market, Starter designed the 'breakaway jacket', a pullover jacket that closely resembled the coach's parka. Starter won a contract to create the parkas that coaches wore on NFL sidelines. Starter innovatively placed its embroidered logo on jacket sleeves and on the back of baseball caps. Not only had the company made licensed sports apparel a fashion status symbol, it also created brand loyalty by making its 'S and Star' logo a prominent part of the apparel's design. But the company's growth during this decade can also be attributed to an aggressive marketing strategy. Soon the company expanded its licensed apparel line to include headgear, activewear and accessories.Д«y 1983, the company had entered licensing agreements with the NBA, the NFL, the NHL and the Canadian Football League ( CFL). Its first retail product was a line of jackets emblazoned with the insignias of Major League Baseball teams.

Vintage pro player clothing professional#

In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8вЂ“10% for the right to manufacture and market copies of professional athletic apparel. Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs.